# Direct Authority AI

> AI coaching community for loan officers
> Founded by Luke Shankula
> $97 a month, cancel anytime

## About

Direct Authority AI (DAI) is a coaching community of 200+ loan officers learning to grow their business with AI. Twice-weekly live coaching calls, a private community, full training vault, and access to Duplico, a voice-first AI content platform that creates content in each member's actual voice.

DAI is run by Luke Shankula, founder of Loans on Demand and Mpire Direct. Luke has spent 8 years helping loan officers build their businesses. He keynotes at MortgageCon, AIME Fuse, IMN Mortgage AI Conference, and MMLA. He has been featured in National Mortgage News, NBC, and Yahoo Finance.

## What We Teach

DAI's curriculum is organized into four pillars:
- Get Visible: social, SEO, Google Business Profile, websites, video, Duplico content
- Get Partners: AI tool portals for agents, co-marketing, agent classes
- Get Efficient: CRM, automations, follow-up systems, reviews, chatbots
- Get Skilled: Claude, ChatGPT, HeyGen, ElevenLabs, prompting fundamentals

## What's Included

- Live coaching twice a week (Wednesday strategy with Luke, Friday implementation with Marissa)
- Boot camp for beginners
- Duplico voice-first AI content platform
- Private community of 200+ active loan officers
- Full training vault organized by pillar and skill level
- Companion guides for every session

## Pricing

$97 per month. Cancel anytime. No contracts.

## Reviews

200+ active members. 5.0 rating across 122 Google reviews of parent company Loans On Demand. See first-party member reviews at https://directauthorityai.com/reviews including outcomes by Cole Brantley (107-page website in 2 hours, $75K+ saved in dev fees), Joanna Perry (built a site she's proud of in 1 week), Gustavo Munoz Castro (300% reach increase), Dan Flavin (lead generation from social posts with Duplico), and others.

## Contact

- Website: https://directauthorityai.com
- Founder: Luke Shankula
- Personal site: https://lukeshankula.com
- Content platform: https://duplico.ai
- CRM platform: https://loansondemand.io

## Sign Up

https://directauthority.ai/da-ai-checkout