600+ loan officers register for every summit.
A free, multi-day virtual training event where mortgage loan officers learn to implement AI tools in their business without losing their authentic voice. Created by Luke Shankula and hosted by Direct Authority AI. 600+ registrants per summit. 5.0-star rating across 122 Google reviews.
Next summit date will be announced soon. Register to get notified.
Free Access
$0
All live summit sessions
Real-time Q&A during sessions
Shared resources and prompts
VIP Access
Replays included
Everything in Free, plus:
Full session replay access (permanent)
Bonus training materials
How to create content using AI that maintains your authentic voice. Tools covered: Claude, ChatGPT, Duplico voice-first platform. You'll learn how to build a "Second Brain" in Claude that knows your voice, your market, and your business.
How to get found on Google AND AI search engines like ChatGPT, Perplexity, and Google AI Overviews. Meta tags, schema markup, Google Business Profile optimization, blog content strategy, and AEO (Answer Engine Optimization) techniques.
How to build or rebuild your own website using AI tools and vibe coding. One attendee built websites for two mortgage brokerages in a single week after 17 years of struggling with web vendors and paying over $75K in developer fees.
CRM automation, lead follow-up sequences, content repurposing pipelines. How to capture what you're already doing and multiply it across every platform.
HeyGen for AI avatar videos, ElevenLabs for voice cloning, CapCut for editing. How to create video content at scale without being on camera for every single piece.
Wants to use AI but doesn't know where to start
Has tried AI tools but your content still sounds robotic
Wants to stand out in your market instead of blending in
Is a branch manager looking for team training on AI
Has attended before and wants the latest updates and tools
Multiple sessions each day. 9+ hours of live content total.
Real-time Q&A. Hands-on workshops where you build during the session.
Attend from anywhere. No travel required.
Can't catch everything live? VIP members get permanent replay access.
600+ loan officers register for every summit.
"Luke's trainings always leave my mind blown. Technology moves so fast and Luke is a key cog in the wheel of keeping us up to date with tools we can practically use in our business today. I'd give 6 stars if Google allowed it!"
"As a LO for 17 years and a broker for 7, I have paid a lot of money to various programs. Luke and his team have consistently delivered massive value. I learned to vibe code and built websites for two mortgage brokerages in one week. I've paid over $75K throughout the years to vendors and never had my vision come to life. Until now."
"Practical, real-world strategies for integrating AI into a mortgage business. Clear, actionable training on branding, SEO, automation, and workflow optimization. Worth attending!"
"The content and value was phenomenal. The time, dedication, and information Luke and his team put into his Summit presentations is simply remarkable."
"Incredibly knowledgeable team on current AI resources and how to implement them simply for regular people. The value delivered was second to none."
"The trainings are simply amazing. Intense and in-depth. I would submit, one must purchase access to the replays because I don't think anyone can catch everything delivered on the fly. There is too much good stuff."
"I recently attended a 3-day AI Summit hosted by Loans on Demand, led by Luke Shankula and it exceeded my expectations. The depth of content and real-world application shared was incredibly valuable."
"The information I gained from their summit was invaluable. Amazing content into AI and business development and forward thinking."
Creator of the AI for Loan Officers Summit. AI educator, strategist, and speaker. Founder of Direct Authority AI and builder of Duplico. Keynote at MortgageCon, AIME Fuse, IMN Mortgage AI Conference, and MMLA. 8+ years serving the mortgage industry.
DAI co-operator. Leads implementation sessions and ensures every attendee gets a solid foundation regardless of technical skill level.
Deep research expert and onboarding specialist. Walks attendees through advanced AI research tools and practical implementation workflows.
The summit gives you 3 days of training. Direct Authority AI is where you actually put it to work. DAI is a monthly coaching community of 200+ mortgage loan officers who train with AI twice a week.
Wednesdays with Luke - strategy, implementation, live builds. Fridays with Marissa - beginner-friendly foundations. Both include live Q&A.
Every past session recorded and organized by topic. AI content creation, SEO, website building, CRM setup, video creation, and more. New content added every week.
Voice-first AI content platform. Captures your speaking style and generates content that sounds like you. Included with membership.
Active LOs at every level, all implementing AI. Share wins, ask questions, get feedback, see what's working in real time.
The core philosophy: your humanness is your moat. Most AI training teaches you to use AI for speed and volume. We teach you to use AI to amplify your authentic voice.
As AI tools become available to everyone, the loan officers who sound like everyone else will lose. The ones who maintain their real voice will win. That's why we built Duplico. That's why every coaching call focuses on making your content sound like YOU.
"Your humanness is your moat."
A free, multi-day virtual training event created by Luke Shankula and hosted by Direct Authority AI. It teaches mortgage loan officers how to implement AI tools in their business. Each summit features live demonstrations, hands-on workshops, and expert speakers. 600+ registrants per summit with 400+ live attendees.
No. The summit is designed for loan officers at every skill level. Sessions range from beginner basics to advanced implementation. Marissa leads dedicated beginner-friendly sessions.
Claude, ChatGPT, Gemini, HeyGen, ElevenLabs, CapCut, Ideogram, website building tools, CRM automation, and more. Each tool is taught with hands-on demonstrations using real mortgage industry examples.
3 days with multiple sessions each day. About 9+ hours of live content total. VIP members get permanent replay access.
Yes. VIP attendees receive permanent access to full session replays. Many attendees recommend getting replay access because the volume of information delivered live is substantial.
Based on feedback across multiple summits: yes. Attendees report building websites in under a week, increasing content reach by 300%, generating leads from AI search, and saving thousands in development costs. 5.0-star rating across 122 Google reviews.
A monthly coaching community for mortgage loan officers. Twice-weekly live coaching calls, full training library, access to Duplico, and a community of 200+ active loan officers. $97 per month, cancel anytime.
No, but most members discover DAI through the summit. The summit gives you a foundation. DAI provides the ongoing support and coaching to actually implement what you learned.
A voice-first AI content platform built by Luke Shankula. It captures your authentic speaking style through interviews, then generates content that sounds like you. DAI members get access as part of their membership.
Yes. Month-to-month at $97. No contracts, no cancellation fees.