Everything for $97 a month
No tiers. No upsells. No hidden fees. One price, everything included. Cancel anytime.
What's included
Live coaching calls, twice a week
Wednesday: strategy with Luke. Friday: implementation with Marissa. These are live. You can ask questions. We build things together on the call. Everything gets recorded for the vault.
Boot camp for beginners
Nicole runs recurring sessions for members starting from scratch. Cycles weekly so you can jump in no matter when you join.
Duplico access, no extra cost
Voice interview in your first week. AI content that sounds like you from day one. This is our platform. Included with membership.
Private community of 200+ loan officers
Active LOs sharing wins, asking questions, building together. When someone builds a tool or closes a deal from a post, you hear about it same day.
Full training vault by pillar and level
Every session recorded and organized: Get Visible, Get Partners, Get Efficient, Get Skilled. Foundation through advanced. New content added every week.
Companion guides for every session
Written guides with takeaways, action items, and prompts. So you can implement without rewatching a full recording.
Common questions
How much does Direct Authority AI cost?
$97 per month or $997 per year (saves you two months). Cancel anytime, no contracts.
What's included in the membership?
Twice-weekly live coaching calls, Duplico voice-first AI content platform, boot camp for beginners, private community of 200+ loan officers, full training vault organized by topic and level, and companion guides for every session.
Can I cancel anytime?
Yes. Monthly billing, cancel whenever. No contracts, no cancellation fees. We keep members because the coaching works, not because we lock them in.
Is this for beginners?
Yes. Nicole runs recurring boot camp sessions for members starting from scratch. Most of our best results came from people who started at zero with AI.
How is this different from just using ChatGPT?
ChatGPT is one tool. DAI teaches you how to use multiple AI tools strategically to grow your business. Plus Duplico captures your voice so content sounds like you, not like a robot.